Know About the 3 Key OTT Personalization Strategies The term “over-the-top” ( OTT) gained momentum in 2005. Movies and television content was now available online. This means a viewer had a freedom to watch their favorite show/television series anytime and any number of times. Also, a viewer had won a decision power to avoid unwanted television programs. Since 2005, the OTT industry has seen a remarkable growth. Today, viewers can enjoy their favorite TV-experiences on their tablets, smartphones, and various connected
