Trends and Predictions for the OTT Industry in India OTT Trends : Nagin, Kulsthree, and Dayan swag no more stir excitement in Indian TV audience who are now getting attracted towards original and more realistic content like Living Edge on OTT Platforms in India. According to a report by Broadcast Audience Research Council India (BARC) India, many OTT platforms in India have registered 5% growth in viewership in a week between March 13 & 19
4 Key Trends Contributing to the Growth of OTT Services in India India is perceived as an attractive business landscape by global digital content brand players. This fact can be corroborated by the recent entry of Netflix and Amazon Prime Video in India. The factors like exponential growth of Smartphone users, and introduction of high speed internet services have encouraged OTT service providers to establish their presence in India. For novices, OTT refers to delivery of TV and film
