Trends and Predictions for the OTT Industry in India OTT Trends : Nagin, Kulsthree, and Dayan swag no more stir excitement in Indian TV audience who are now getting attracted towards original and more realistic content like Living Edge on OTT Platforms in India. According to a report by Broadcast Audience Research Council India (BARC) India, many OTT platforms in India have registered 5% growth in viewership in a week between March 13 & 19
Benefits of AI in OTT Industry Over the Top (OTT) content distribution is currently a big trend. It has influenced a viewer’s audio and video content consumption patterns. In spite of all its benefits, customer acquisition, as well as retention is a big challenge for most OTT players. Why? Because there are several industry players who offer original and interesting content at attractive prices. Increasing churn rate is another challenge faced by these OTT players. Offering an entertaining content,
Know About the 3 Key OTT Personalization Strategies The term “over-the-top” ( OTT) gained momentum in 2005. Movies and television content was now available online. This means a viewer had a freedom to watch their favorite show/television series anytime and any number of times. Also, a viewer had won a decision power to avoid unwanted television programs. Since 2005, the OTT industry has seen a remarkable growth. Today, viewers can enjoy their favorite TV-experiences on their tablets, smartphones, and various connected
OTT Monetization Opportunities for Broadcasters? Over-the-top video (OTT) video content or on-demand content has become a trend. It is not a technology-driven trend, but it meets the basic viewer requirement – to access the favorite video content, anywhere and anytime.The OTT market was just $8 billion in 2012, and it is expected to hit $51.1 billion by 2020. This means broadcasters, content owners, and TV service providers can cash on this trend. Although on-demand OTT monetization opportunities are big for these
5 Key Broadcast Technology Trends 2017 2016 is now referred as “last year”, and at RGB, we are focusing on key broadcast and media technology trends that will drive our broadcast and media industry in the current year 2017. After discussions with our clients, and analyzing ongoing trends, we are focusing on the 5 broadcast technology trends that will play important role in 2017.Live Streaming is the new Revenue Booster: 2016 was the year of Live Streaming. Facebook Live became a
