OTT Monetization Opportunities for Broadcasters? Over-the-top video (OTT) video content or on-demand content has become a trend. It is not a technology-driven trend, but it meets the basic viewer requirement – to access the favorite video content, anywhere and anytime.The OTT market was just $8 billion in 2012, and it is expected to hit $51.1 billion by 2020. This means broadcasters, content owners, and TV service providers can cash on this trend. Although on-demand OTT monetization opportunities are big for these
