A Focus on Top OTT Revenue Models in 2020 OTT Revenue Models : The OTT Video Solutions has emerged as a key media interest during the COVID-19 in India. With movie releases delayed and other sources of entertainment drying up, most people go online for entertainment. Going by social media and print campaigns, it can be seen that these platforms are competing for their market share. They are also spending and investing on building a loyal customer base. Amid this competition, how
Benefits of AI in OTT Industry Over the Top (OTT) content distribution is currently a big trend. It has influenced a viewer’s audio and video content consumption patterns. In spite of all its benefits, customer acquisition, as well as retention is a big challenge for most OTT players. Why? Because there are several industry players who offer original and interesting content at attractive prices. Increasing churn rate is another challenge faced by these OTT players. Offering an entertaining content,
OTT Monetization Opportunities for Broadcasters? Over-the-top video (OTT) video content or on-demand content has become a trend. It is not a technology-driven trend, but it meets the basic viewer requirement – to access the favorite video content, anywhere and anytime.The OTT market was just $8 billion in 2012, and it is expected to hit $51.1 billion by 2020. This means broadcasters, content owners, and TV service providers can cash on this trend. Although on-demand OTT monetization opportunities are big for these
