Trends and Predictions for the OTT Industry in India OTT Trends : Nagin, Kulsthree, and Dayan swag no more stir excitement in Indian TV audience who are now getting attracted towards original and more realistic content like Living Edge on OTT Platforms in India. According to a report by Broadcast Audience Research Council India (BARC) India, many OTT platforms in India have registered 5% growth in viewership in a week between March 13 & 19
