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Know 6 Ways OTT Platforms are Transforming the Entertainment Scene in India

Know 6 Ways OTT Platforms are Transforming the Entertainment Scene in India Over-the-Top (OTT) platforms have revolutionized the global entertainment scene. The online entertainment market is slowly gaining traction in India. Various studies suggest that India has more than 500 million active internet users, and this figure will increase by 8% every year through 2020. These studies suggest that India will one of the key drivers of digital entertainment across the globe. Taking advantage of these figures, various popular

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Key VOD and OTT Trends to Watch Out in 2018

Key VOD and OTT Trends to Watch Out in 2018 In 2017, the broadcasting industry has seen a lot of changes. Various new technology trends have emerged on the landscape, whereas a few existing ones have gained wide acceptance. Video on Demand (VOD) and Over the Top (OTT) are two such trends, which have gained acceptance due to factors such as improving broadband speeds, reducing technology costs, and competitive pricing. As per various industry reports, these trends will continue

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Benefits of AI in OTT Industry

Benefits of AI in OTT Industry   Over the Top (OTT) content distribution is currently a big trend. It has influenced a viewer’s audio and video content consumption patterns. In spite of all its benefits, customer acquisition, as well as retention is a big challenge for most OTT players. Why? Because there are several industry players who offer original and interesting content at attractive prices. Increasing churn rate is another challenge faced by these OTT players. Offering an entertaining content,

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OTT Personalization Strategies

Know About the 3 Key OTT Personalization Strategies

Know About the 3 Key OTT Personalization Strategies The term “over-the-top” ( OTT) gained momentum in 2005. Movies and television content was now available online. This means a viewer had a freedom to watch their favorite show/television series anytime and any number of times. Also, a viewer had won a decision power to avoid unwanted television programs. Since 2005, the OTT industry has seen a remarkable growth. Today, viewers can enjoy their favorite TV-experiences on their tablets, smartphones, and various connected

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IP Broadcasting

IP Broadcasting : Why Does it Matters?

IP Broadcasting : Why Does it Matters?   IP Broadcasting is redefining broadcasting landscape, which was previously dominated by legacy hardware systems. This technology enables high operational flexibility and efficiency, which makes it popular across broadcasting industry. Is that all? No, but there is more to it than that. This post discusses how IP is making a mark in different areas of broadcasting.Why IP Broadcasting? Content Distribution: This is the most discussed benefit of IP broadcasting. Until a few years back,

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Broadcast and Media Technology Trends

5 Key Broadcast Technology Trends 2017

5 Key Broadcast Technology Trends 2017    2016 is now referred as “last year”, and at RGB, we are focusing on key broadcast and media technology trends that will drive our broadcast and media industry in the current year 2017. After discussions with our clients, and analyzing ongoing trends, we are focusing on the 5 broadcast technology trends that will play important role in 2017.Live Streaming is the new Revenue Booster: 2016 was the year of Live Streaming. Facebook Live became a

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OTT Trends India

4 Key Trends Contributing to the Growth of OTT Services in India

4 Key Trends Contributing to the Growth of OTT Services in India India is perceived as an attractive business landscape by global digital content brand players. This fact can be corroborated by the recent entry of Netflix and Amazon Prime Video in India. The factors like exponential growth of Smartphone users, and introduction of high speed internet services have encouraged OTT service providers to establish their presence in India. For novices, OTT refers to delivery of TV and film

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OTT Services by RGB Broadcasting

How RGB Broadcasting Competes with Other Brand Players in Over the Top (OTT) & IPTV Market in India?

How RGB Broadcasting Competes with Other Brand Players in Over the Top (OTT) & IPTV Market in India?    The Over The Top (OTT ) & IPTV market is highly competitive with both international and domestic companies trying to outdo each other. The international players are taking advantage of economies of scale to set up their footprint in various regions across the globe. As a result, domestic OTT platforms vendors are experiencing great difficulties in competing with them in terms of services,

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IPTV

5 Key Trends That Will Redefine the Future of Television in India

5 Key Trends That Will Redefine the Future of Television in India Today, television viewing is a different experience than the Golden Age of Television, or retro-era. Similarly, tomorrows television experience will be different from todays. Earlier television viewership was dictated by networks. However, todays viewers decide how and when they should watch their favourite TV shows through options including IPTV. Fulfilling consumer demands is one of the big challenges Media and Entertainment(M&E) companies face today. They have to work hard

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Ott service provider

How OTT Revolutionising the Television Experience in India

How OTT Revolutionising the Television Experience in India TV on the Internet is not coming but it has already arrived and set its roots . But television is not dying, its just going to evolve- a new makeup and a novel experience”     Do you have any idea about the number of Channels that you subscribe every month through a Cable provider? Well, at the least you subscribe around 150 channels and that can expanded up to 300 or more. The

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