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IP Broadcasting

IP Broadcasting : Why Does it Matters?

IP Broadcasting : Why Does it Matters?   IP Broadcasting is redefining broadcasting landscape, which was previously dominated by legacy hardware systems. This technology enables high operational flexibility and efficiency, which makes it popular across broadcasting industry. Is that all? No, but there is more to it than that. This post discusses how IP is making a mark in different areas of broadcasting.Why IP Broadcasting? Content Distribution: This is the most discussed benefit of IP broadcasting. Until a few years back,

OTT Trends India

4 Key Trends Contributing to the Growth of OTT Services in India

4 Key Trends Contributing to the Growth of OTT Services in India India is perceived as an attractive business landscape by global digital content brand players. This fact can be corroborated by the recent entry of Netflix and Amazon Prime Video in India. The factors like exponential growth of Smartphone users, and introduction of high speed internet services have encouraged OTT service providers to establish their presence in India. For novices, OTT refers to delivery of TV and film