4 Key Trends Contributing to the Growth of OTT Services in India India is perceived as an attractive business landscape by global digital content brand players. This fact can be corroborated by the recent entry of Netflix and Amazon Prime Video in India. The factors like exponential growth of Smartphone users, and introduction of high speed internet services have encouraged OTT service providers to establish their presence in India. For novices, OTT refers to delivery of TV and film
