RGB Broadcasting is privileged to be part of the team to implement the video-on-demand project by Manorama Max. This project was awarded to the team based on its vast experience and reputation as a leading broadcasting system integrator in India. RGB Broadcasting helped ManoramaMax to build an OTT platform, which will redefine the content viewing landscape in Kerala among Malayalam speaking audiences.
A Brief Introduction to ManoramaMax
ManoramaMax is a popular OTT platform, which belongs to Malayala Manorama, one of the largest publishers in India, with over 100 years of legacy to their claim. ManoramaMax combines the offerings of Mazhavil Manorama and Manorama News on its platform. It offers entertainment content like reality game shows, fiction, and shows from Mazhavil Manorama. ManoramaMax offers the choice to users to view current shows on Mazhavil Manorama through a premium subscription.
A Brief Overview of the Project
The house of Manorama has been at the forefront of publishing technology revolution for several years. Over the years, it has made technology investments that not only allows it to maintain its lead in the publishing industry but also meet the changing needs of its readers effectively. The team at Manorama got in touch with RGB
Broadcasting with the following objectives in mind.
- To build an OTT platform that integrates all its digital channels like Manorama News and Mazhavil Manorama on a single platform and offers an exception viewing experiences to users.
- To start live streaming of 24×7 news channel through the OTT platform to engage viewers.
A Brief Overview of the Project
The house of Manorama has been at the forefront of publishing technology revolution for several years. Over the years, it has made technology investments that not only allows it to maintain its lead in the publishing industry but also meet the changing needs of its readers effectively. The team at Manorama got in touch with RGB Broadcasting with the following objectives in mind.
- To build an OTT platform that integrates all its digital channels like Manorama News and Mazhavil Manorama on a single platform and offers an exception viewing experiences to users.
- To start live streaming of 24×7 news channel through the OTT platform to engage viewers.
RGB Broadcasting’s Scope of Project
As a leading technology consultant and system integrator, RGB Broadcasting scope of project included:
- Integrating Brightcove OTT flow featuring Brightcove Video Cloud Essential, Accedo One CMS, and Cleeng Subscription Management System.
- Integration of ManoramaMax to the platform such as Android Apps, Website, iOS Apps, and Chrome Cast.
- Performing load testing and functionality flow testing for the solution.
The project duration was 120 days and a dedicated engineer from RGB team worked closely with the client throughout the project.
Take a Short Tour Through ManoramaMax Integration Project
RGB Broadcasting bagged the project after thorough scrutinization and months of discussions. After the project sign-off, RGB team completed the project within a stipulated deadline. A streamlined project planning combined with dedicated efforts allowed it to ensure timely completion. The project had the following checkpoints:
- As an integrator, ManoramaMax team worked closely with the team at Manorama to find the best solutions for their targeted all-in-one OTT platform.
- The team of RGB majorly overlooked the backend configuration set up with Brightcove.
- Along with integration and implementation, the team also contributed to user-interface and layout design such as selecting color themes, finalizing control panel designs, and other UI designs.
Building an advanced OTT platform for cinema, news contents, original series, as well as Mazhavil Manorama content in a short timespan was a challenging task, which was efficiently completed by the team at RGB Broadcasting.
Technology Investments of ManoramaMax
RGB Broadcasting has implemented the following technology solutions for ManoramaMax.
- Brightcove Video Cloud Essential: It is Brightcove’s complete video publishing and hosting platform that enables exemplary viewing experience across various screens. The Video Cloud Essential allows broadcasters like
Manorama Max to maximize their advertisement revenues using server-side ad insertion (SSAI) tool. Also, broadcasters can integrate it with common client-side ad insertion (CSAI). Brighcove Video Cloud Essential assures
advertising workflow that is standards-compliant. - Accedo One: It is one of the most robust SaaS cloud platform that allows users to develop, launch, as well as grow multi-screen videos effectively. Accedo One is used by several leading broadcasters, TV operators, and
content providers to deliver impactful video experiences across devices. - Cleeng: Cleeng is a leading subscriber management retention system that is today used by media houses and broadcasters to build profitable OTT platforms. Cleeng also features in-built payment connectors for Adyen,
Stripe, Razorpay, Paypal, and PrimeiroPay. Manorama Max utilizes Cleeng and Razorpay for payment management. - Firebase: This is Google’s mobile platform for building high-quality videos and applications. The platform offers a wide range of tools such as authentication, databases, analytics, configuration, file storage, push
messaging, and so on, for building applications. - Google Analytics: This product from Google has set industry standards for analytics and today all major broadcasters across the globe use it for monitoring and tracking viewer engagement on their OTT platforms and
digital channels.
Conclusion
ManoramaMax with its wide genre of programs attract viewers from all age groups. Like its daily and weekly publications, ManoramaMax from the house of Manorama is also one of the widely accessed OTT platforms in India. RGB Broadcasting believes that this project has added a new dimension to its growing clout of satisfied
clients across the globe. For more information on this project and other client deliveries, please get in touch with the team at RGB Broadcasting
