Know 6 Ways OTT Platforms are Transforming the Entertainment Scene in India

Over-the-Top (OTT) platforms have revolutionized the global entertainment scene. The online entertainment market is slowly gaining traction in India. Various studies suggest that India has more than 500 million active internet users, and this figure will increase by 8% every year through 2020. These studies suggest that India will one of the key drivers of digital entertainment across the globe. Taking advantage of these figures, various popular Best OTT video solutions in India are competing against each other in terms of viewership and revenues. These Best over the top platform are all set to revolutionize the Indian entertainment scene, too. Do you want to know how? Read the post to know more.

6 Ways OTT will Drive the Innovative Entertainment Revolution in India CLICK TO TWEET 

1. Snackable Content with Personalized Touch: The concept of snackable content has been around for a long time. Recently, there has been a significant boost in personalized snackable content in different formats. The proliferation of high-speed internet connections in small-towns and rural parts of the country is one of the main reasons for this boost. There is a market for every content format – be it movies, web series, or long or short videos. Also, people are ready to pay for the content that easily relates to their entertainment tastes. Like earlier, they don’t have to stick to proscriptive television content or adhere to strict timings. They can consume their favourite content any time of the day, and across their favourite smart devices.
2. Growth in Smart Streaming of Movies and TV Shows: According to various studies, in recent years, digital streaming has contributed to more than 70% revenues in the Indian music industry. Availability of high-speed internet connections at affordable prices has contributed to the growth of music OTT. As the smartphone usage is set to increase in the future, personalization and individualization of movies and music will continue. It is estimated that by 2021, India will be the largest consumer of online videos with more than 84 billion video minutes online.
3. The Increasing Demand for Digital Content in Regional Languages: In the recent years many well-known OTT Video Solutions in India have started targeting regional audiences in Gujarati, Marathi, Malayalam, Tamil, and Bengali by offering content in their local language. Also, they are offering original content in these languages. Various studies suggest that more than 45% of OTT users prefer consuming content in their local languages. Recently, there has been an emergence of some regional Over the top platform  who are clearly capitalizing on this trend. Clearly, this trend is driving the major players to expand and strengthen their operations in regional markets. The various industry reports suggest that with more than 70%-80% OTT subscribers are from Tier II and Tier III cities, which suggest a wide scope for rising demand for local content.
4. Domination of Social Media Platforms: In India, the OTT Video Solutions is driven by two social media platforms – YouTube and Facebook having consumption ratios of 42% and 47%, the remaining 11% is held by major other OTT Video Solutions. It is estimated that an average Indian viewer consumes 8.5 hours of content every month on Facebook. This is why many Over the top in India are utilizing Facebook to drive their success. The main advantage is that small OTT videos will automatically appear in the Facebook news feed on a timeline of a user when he scrolls through different posts.
5. The Growth of Various Online Messaging Channels: There is a popular misconception that Over the top platform is all about internet entertainment videos and games. It is not true, the term is applicable to all online messaging platforms, too. The various OTT messaging platforms include WeChat, WhatsApp, iMessage, as well as VoIP services such as Viber, Skype, etc. Most of these services offer 100% free subscription, so their consumption will double in the coming years. There is also a huge scope for utility-based Best OTT Video Solution services.
6. Branded Content Will Gain Momentum: The branded content was always the integral part of the television scene. With the growth of OTT Video Solutions, the branded content is also making its presence felt online. Since the past few years, the content partnership between the brands and Over the top platform have grown. Many popular web series such as “What the Folks” or “The Aam Aadmi Family Season 2” were marked with the presence of popular brands like Zoom car, Nerolac Paints, etc. This trend of brands sponsoring the snackable content is all set to grow. They will utilize these partnerships to maximize their market shares.         

OTT Platforms in India are also looking to create dynamic ad insertions by user, by device. So instead of the broadcast model, with the same ad for everyone, or the cable TV multicast model of national and regional advertising, streaming media could send individual streams with unique ad content for each stream or user.

OTT DRM

OTT Video Solutions are made secure by the high end OTT DRM (Digital Rights Management) which is flexible enough to support leading browsers from the industry, ensuring protection of content when accessed in any form. With OTT DRM users can watch their videos without having to think about plug-ins and the security issues that come with them

All these trends suggest that Over The Top Video Solution is all set to transform the Indian entertainment scene for better. Do you want to capitalize on the current OTT trends? If yes, it is important that you partner with an industry expert and a trusted partner like RGB Broadcasting