Digital News Gathering Tools are Here to Stay
Time is the key to success in a media and broadcasting industry. People are always eager to know the latest news as soon as it happens. They are always looking for potent and reliable sources of news gathering. Today, broadcasters and media houses are keeping their audience updated about the new happenings with their easy-to-use mobile apps. They are also utilizing existing and emerging social media platforms to connect with their audience. In this post, we will discuss how media and broadcasting businesses are using digital news gathering tools to harness the power of social media and build their footprint in the niche.
A Brief Introduction to Digital News Gathering Tools
Broadcasters and journalists are using social media to find relevant news contents, and promote their stories ahead of broadcasting them on conventional mediums. A social media news gathering involves three phases:
- Content Gathering
- Verification, Authenticating, and Assessment
- Distribution of Content to Various Broadcasting Outputs including TV and Radio
With an ever-expanding breadth of social media platforms, journalists are finding it difficult to aggregate relevant news items. Many are already outsourcing this work to third parties, whereas many others are spending money on developing in house technologies, or utilizing various relevant news gathering tools. Earlier two options are helpful, but they add to their operating budget. However, digital news gathering tools allow them to gather, verify, and broadcast news items without increasing their budget. How do they do this? Read below to find the answers.
Various Advantages Provided by Different Digital News Gathering Tools
Digital news gathering tools differ from each other in many ways. However, the following are a few features, which are common to many of them.
- Account Feeds can be Set: Most news gathering tools allow users to organize feeds from major social media platforms such as Twitter, Google+, Facebook, etc. They allow users to gather news items from these accounts into a common RSS feed, and easily export them in recognizable file formats.
- Keyword Based Search: Keyword is the key to search. Many of these tools, allow users to conduct searches using keywords followed by hastags, time/date, and location. For example: a keyword like France Presidential Elections 2017 will help quickly query every small and big news from Tumblr, Twitter, Spokeo, Instagram, Youtube, etc.
- Region Based Search: This is one of the most unique features, which benefit big and small regional broadcasters. Users can search news based on the region. The search can be as broad as a region or country or as specific as a street or building in a particular region. Also, these platforms allow users to cut down unnecessary noise from other mediums.
- Authenticity of Information: Hoax news is a big concern for broadcasters. Hence, they are taking up stringent measures to avoid it. Nowadays, many of these news gathering tools are equipped with features, which allow checking the authenticity of information as well as conduct fake image analysis, authentic follower profiles, etc.
The above-mentioned are a few benefits, which will help you understand why news gathering tools are ideal for any modern day broadcasting studio. If you are looking for one such tool, which helps you harness the potential of social media to the maximum, and dominate the “first to broadcast” scene, then you can consider “The Journalist App” by the RGB Broadcasting. This new-age news gathering tool helps minimize the efforts, expenses, and time involved in traditional broadcasting and news gathering. This App is customizable, and can be easily integrated with any modern or traditional news gathering infrastructure. Please click here to know more about The Journalist App.
