Key VOD and OTT Trends to Watch Out in 2018 In 2017, the broadcasting industry has seen a lot of changes. Various new technology trends have emerged on the landscape, whereas a few existing ones have gained wide acceptance. Video on Demand (VOD) and Over the Top (OTT) are two such trends, which have gained acceptance due to factors such as improving broadband speeds, reducing technology costs, and competitive pricing. As per various industry reports, these trends will continue
4 Key Broadcasting Technology Trends in 2018 2017 was a year of BITCOIN, human robot – Sophia, and several other AI technologies. This suggests that technological evolution will continue in 2018, too. These technologies are perceived as a boon in many industries. The broadcasting industry is one of those industries, which is all set to customize, implement, and exploit the opportunities provided by these technologies on a big scale. Is it all? How will broadcasting industry shape up in 2018?
Benefits of AI in OTT Industry Over the Top (OTT) content distribution is currently a big trend. It has influenced a viewer’s audio and video content consumption patterns. In spite of all its benefits, customer acquisition, as well as retention is a big challenge for most OTT players. Why? Because there are several industry players who offer original and interesting content at attractive prices. Increasing churn rate is another challenge faced by these OTT players. Offering an entertaining content,
4K Technology is in India, Did You Get Introduced to it? Our TV viewing experiences have become richer than the last decade. All thanks to various technologies like Ultra HD or 4K. 4K is not a new technology, and it has made a debut during 2013-2014. Nowadays, it is gaining popularity in India due to various favorable reasons. What are these reasons? How is 4K Technology all set to influence your viewing experiences? Stay tuned to this post to
RGB Completes the HD Upgrade of Shalom TV – India The year 2017 has been good for RGB Broadcasting so far. Recently, we bagged a major HD upgrade project with Shalom TV. This project gave us a lot of opportunities to implement our vast knowledge, experiences, and technical expertise. As with other projects, we have had faced challenges while implementation. What are they? Read this post to know more.A Brief Introduction to Shalom TV Shalom TV is a regional channel in Kerala
4 Popular Demanded Future Workforce Trends Digital transformation has introduced limitless opportunities for businesses across the globe. It is becoming important for businesses to adapt new digital technologies to remain at the forefront of this digital transformation. This requirement has driven many small and mid sized businesses thinking whether their failure to adapt these disruptive technologies might be doom for their business. This concern is perfectly valid, because businesses need to prepare themselves for the big future. The second concern is
Know About the 3 Key OTT Personalization Strategies The term “over-the-top” ( OTT) gained momentum in 2005. Movies and television content was now available online. This means a viewer had a freedom to watch their favorite show/television series anytime and any number of times. Also, a viewer had won a decision power to avoid unwanted television programs. Since 2005, the OTT industry has seen a remarkable growth. Today, viewers can enjoy their favorite TV-experiences on their tablets, smartphones, and various connected
The Future of Radio Broadcasting – Four Important Trends Digital transformation is happening everywhere. Over the years, we have witnessed this shift in the television industry and other media. Currently, the radio industry is at the cross roads of digital transformation. This means there is much more to expect in the coming decade. The following are key trends in future of radio that are discussed on the basis of insights provided by leading media analysts, and media forecasters.
OTT Monetization Opportunities for Broadcasters? Over-the-top video (OTT) video content or on-demand content has become a trend. It is not a technology-driven trend, but it meets the basic viewer requirement – to access the favorite video content, anywhere and anytime.The OTT market was just $8 billion in 2012, and it is expected to hit $51.1 billion by 2020. This means broadcasters, content owners, and TV service providers can cash on this trend. Although on-demand OTT monetization opportunities are big for these
Cyber Security Threats in the Media and Broadcasting Industry Today, most media and broadcasting companies are operating in digitized environments. This means they have to remain online 24/7. These companies are competing against each other to keep their viewers updated with the “latest” and “breaking news” through their websites, and various social media platforms. In such situations, the broadcasters cannot afford to go offline, even for a few seconds. However, going offline, and losing all data is becoming a great concern
