Trends and Predictions for the OTT Industry in India OTT Trends : Nagin, Kulsthree, and Dayan swag no more stir excitement in Indian TV audience who are now getting attracted towards original and more realistic content like Living Edge on OTT Platforms in India. According to a report by Broadcast Audience Research Council India (BARC) India, many OTT platforms in India have registered 5% growth in viewership in a week between March 13 & 19
A Focus on Top OTT Revenue Models in 2020 OTT Revenue Models : The OTT Video Solutions has emerged as a key media interest during the COVID-19 in India. With movie releases delayed and other sources of entertainment drying up, most people go online for entertainment. Going by social media and print campaigns, it can be seen that these platforms are competing for their market share. They are also spending and investing on building a loyal customer base. Amid this competition, how
OTT Opportunities and Challenges During COVID-19 The outbreak of COVID-19 has been rightly described as the public health emergency of international concern by the World Health Organization in March 2020. It has disrupted lives worldwide. Although most businesses have been severely affected by the outbreak, it has also created several opportunities and challenges for the media and the OTT service industry. With most people homebound searching for various means of entertainment online, the OTT providers
4 Tips to Build a Profitable OTT Platform OTT Platforms in India have grown rapidly in the last few years. Today, they compete with traditional broadcasting systems and other pay television networks for viewership. One of the major OTT Platforms in India, has a multidimensional paid subscription program from themselves, has emerged as one of the popular & best OTT service providers in recent times. In January 2020, they have confirmed 150 million registered users worldwide. Similarly, some other
Know 6 Ways OTT Platforms are Transforming the Entertainment Scene in India Over-the-Top (OTT) platforms have revolutionized the global entertainment scene. The online entertainment market is slowly gaining traction in India. Various studies suggest that India has more than 500 million active internet users, and this figure will increase by 8% every year through 2020. These studies suggest that India will one of the key drivers of digital entertainment across the globe. Taking advantage of these figures, various popular
The 3 Emerging Television Trends that Suggest the Traditional TV is Evolving
Emerging Television Trends : The television streaming war is ongoing. A new research says, since 2010, young TV viewers in the age group 18-24 have cut down their traditional TV viewing time. It is quite obvious to think “what is driving them away from the TV”? The reason for this shift is – the emergence of several new superpowers on the digital scene such as OTT Platforms
VR, AR, and MR in Entertainment and Other Industries Nowadays, various technology-driven entertainment devices are finding a way to our newsfeeds and shaping our constructive discussions. These products offer amazing frequency, speed, visual brilliance, and above all – an unforgettable immersive experience. It is not a distinct reality when many of these devices will voluntarily become a part of our daily lives. Do you know most of these devices are powered by three interconnected technologies – Augmented Reality (AR), Virtual Reality
How will Blockchain Transform the Media and Entertainment Industry? Bitcoin, Ethereum, Ripple, Monero, and Zcash – Do they sound familiar to you? There are chances that you have heard how the world is gyrating towards these cryptocurrencies. A lot has been discussed about the cryptocurrency revolution initiated by Bitcoin in 2009. These cryptocurrencies are built on a powerful technology – blockchain. In the recent years, blockchain has become one of the widely discussed technologies. What makes this technology popular? This technology offers
What are the Top Video Production Trends in 2018? The video industry has seen rapid changes in the recent years. This is all due to the technological advancements, and rising demand for high-quality, and visually appealing content. We have come a long way from watching videos on video cassettes to streaming videos online 24/7. Thanks to the advancements in the video production, as well as ingestion technologies, which has eased this transition from time-based viewing to 24/7 viewing. Nowadays, businesses are relying
5 Ways Big Data Analytics is Influencing Media and Entertainment Business Since the past few years, there has been an increasing focus on data-driven digitization. Its effects can be realized in almost every industry, including the media and entertainment industry. Today, the role players in the media and entertainment business are facing a tough challenge to exploit new business models that allow them to create and distribute their content effectively. This is because millennial consumers (the major consumers of media) demand flexibility
