Cloud Computing : 5 Ways Broadcasters Benefit from Cloud

The market dynamics for broadcasting has changed. It has become a global business. This means broadcasting is no more a business confined to boundaries of a country. Also, over the years broadcasting has become very complex, and demanding high investments. Currently, broadcasters are driven by several challenges that not only affect their managing capabilities and ROI, but also disrupts their daily operations. Some of these challenges include:

• Fragmentation of viewership
• Rising demand for digital content products
• Changing content delivery models
• Remote working teams
• Sharp evolution of content distribution technologies

Cloud Storage & Computing helps broadcasters overcome these challenges, embrace the changes, and stay relevant. How? Read below to know more.

• Speed to Market: The cloud platform enables broadcasters to roll out their innovations to the marketplace. Through the cloud platform, broadcasters can easily introduce their services in months or weeks rather than years. It provides them quicker service delivery cycles in the highly competitive landscape.
• Scalability: The cloud enables broadcasters to manage their workload easily including a sudden surge in popularity of new devices or live event coverage. The cloud infrastructure is scalable and can be used to manage spikes in the workload. Cloud clients only have to pay for the usage – like the way they pay for electricity or water. Also, a robust cloud platform enables broadcasters to stream live events effectively.
• Streamline Content Workflow: Broadcasters and media houses source high-resolution content from across the globe from remote working teams. This can be easily managed over secured cloud networks. How? Broadcasters can have access to early versions of the content and suggest changes ( if required). Once the content is finalized it can be placed on a secured cloud, and broadcasters can access them any of their facilities across the globe. This workflow streamlining ensures seamless flow of content across geographies, as well as simpler editing and discussions, as the content gets created.
• Super Rich Content Delivery Models: Today, broadcasters are compelled to invest in rich content delivery services that are relevant to user devices right from smartphones to tablets. Cloud computing and storage enables them to create and test various super rich content delivery models that are compliant with various systems and operating devices.
• Direct-to-Consumer Distribution Model: With the proliferation of smart devices, and extending internet bandwidth limits, broadcasters have a unique advantage of accessing their customers directly through OTT. Many broadcasters and media houses are launching their own portals or mobile applications to deliver their content directly to their customers. They can securely host their content on the cloud, as well as leverage benefits of OTT infrastructure that allows them to create video catalogues and distribute their content through web portals.

Conclusion:

In the coming years, cloud computing will serve as the driver of change in the broadcasting industry.

• Consumer cloud solutions will advance due to the proliferation of mobile devices.
• Broadcasters are already using public cloud solutions to power offerings such as catch-up services. Today, a consumer is able to catchup with his/her favorite episode online by visiting the particular website, and clicking on a particular piece of content or date. This trend is sharply on the rise.
• Access to live events will become more global and social.
• Video distribution will become an important function across various industries.

As broadcasting responds to the market dynamics of global content access, as well as OTT, cloud broadcasting is the only option that will enable content owners and broadcasters to make their business ROI competitive and future proof.