Know About the 3 Key OTT Personalization Strategies

The term “over-the-top” ( OTT) gained momentum in 2005. Movies and television content was now available online. This means a viewer had a freedom to watch their favorite show/television series anytime and any number of times. Also, a viewer had won a decision power to avoid unwanted television programs. Since 2005, the OTT industry has seen a remarkable growth. Today, viewers can enjoy their favorite TV-experiences on their tablets, smartphones, and various connected devices. The demand for personalized OTT services is rising. Addressing this trend, key OTT players have devised and implemented several OTT personalization strategies. Are you keen to know what are these strategies? Read the post below to know more.

Personalized Recommendations Based on Viewers Interests

Earlier, recommendations were sent through the cable box. Today, viewers expect OTT service to provide them individual attention. They want an OTT provider to help them in easing the search process. Netflix has taken personalization to a new level. It collects data regarding what, how, where, why, and when viewers are watching a particular piece of content. This type of data mining helps them to lavish individualized attention by offering a personalized homepage, which allows a user to enjoy their services easily.

Earlier, traditional television channels used to offer recommendations/suggestions on the basis of metadata like director, category, actors, etc. However, such a vast data was irrelevant. What if a viewer decides to stop watching a particular suggested movie or a television series based on a particular actor or director? This means there were high chances of suggestions being ignored completely.

Advanced video streaming technologies allow OTT services to target relevant information. These technologies combine data gathered from diverse screens with social data to understand their viewers. This helps Netflix and other OTT players to provide more targeted, and enchanting user experiences.

Building Communities with People of Common Interests

Entertainment and community building goes together. Earlier, people sharing common interests used to huddle together to watch their favorite movie or sports action. Today, the scene has shifted, and OTT services are trying to build communities of loyalists based on their common interests. This type of community building has several benefits such as a high viewer loyalty to gaining a deep insight into customer’s preferences, and needs. For instance, The Enthusiast Network is the world’s network of motor brands with over 60 websites, 1000 branded products, 50 publications, and motor events. This network serves as a ultimate destination for all enthusiasts who have an interest in motor racing, as well as surfing.

Building Retention Packages Based on a Person’s Viewing Experience

OTT services can easily build retention packages based on a person’s viewing experience. How? A viewer may watch a particular show on his smartphone or a laptop, or another medium of his choice. An OTT service can use this information to build attractive retention packages. For example, they can allow their viewer to choose between any two preferred screens during the ongoing school year, or three preferred screens during holidays or vacations. This may lead to long term loyalty, as well as upselling.

All the above-mentioned strategies will allow OTT players to create and deliver valuable, and personalized viewing experiences to their customers, as well as optimize their business for higher ROI.